Imagine if the
nature of business
was Nature’s
business
Business as a force for good
Business activities impact the state of Nature. As 6 out of 9 planetary boundaries have been crossed businesses are asking themselves how they can play a positive role. In parallel with the Rights of Nature movement, onboarding Nature provides the tools for private actors to formalise Nature’s voice and role in their governance structures. Nature is one of business’s most important stakeholders and by bringing Nature’s voice into your organisation, you recognise that the nature of business is Nature’s business. Learn why it is inspiring to onboard Nature, how Nature was onboarded at 9 different companies, and what steps to take in onboarding Nature at your own organisation.
FOR NATURE
Enhance the authenticity and impact of your sustainability strategy
FOR BUSINESS
Make better, Nature-informed decisions, fulfil ESG obligations and directors’ duties, and protect financial investments
FOR STAKEHOLDERS
Take better care of your interconnected community and recognize a core stakeholder
FOR THE WORLD
Contribute to better governance practices and outcomes for a Nature-positive world of action and regeneration
The benefits of bringing Nature onboard
“The brief is to reimagine the way the world does business through a nature-positive lens, that’s an amazing brief, right?”
Anne Hopkins, Creative Director at Faith in Nature where Nature is on the Board of Directors
“The brief is to reimagine the way the world does business through a nature-positive lens, that’s an amazing brief, right?”
Anne Hopkins, Creative Director at Faith in Nature where Nature is on the Board of Directors
WHAT CLIENTS SAY
“When you know that ultimately Nature is going to have input, actually what that does is bring a Nature positive way of making decisions in the process much earlier… it’s about the conversations that we’re having and how early those conversations are being had.”
Anne Hopkins, Creative and Brand Director at Faith in Nature where Nature is on the Board of Directors
WHAT CLIENTS SAY
“Nature is our raison d'etre, it's our future, it's all around us but often ignored, it is our main stakeholder.. The biggest change we need to make in businesses is that holistic purpose and positive impact at the very least needs to run in tandem or above the importance of returns and shareholders”
Brad Vanstone,
Co-Founder & Head of Impact at Willicroft where Nature is CEO
WHAT CLIENTS SAY
“Instead of “going public,” you could say we’re “going purpose.” Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth.”
Yvon Chouinard, Founder of Patagonia, where Nature is the only shareholder
WHAT CLIENTS SAY
“The future we imagine is a regenerative economy or human inclusive ecosystem. The word we use is zoonomy: an economy that takes care of all life… Imagine a world in which equality and economy are no longer separate in any kind of relevant way”
Klaas Kuitenbrouwer, Co-creator of the Zoop model where Nature is an Advisor
Join the movement and enhance your positive impact on Nature
Danone Belux • Tony’s Chocolonely • Faith in Nature • Blyde • Willicroft • Palais de Tokyo • Het Nieuwe Instituut • De Ceuvel • House of Hackney • Hub Culture • Copains • Maison Dandoy • Realco • NGroup (Nostalgie, NRJ Belgique) • Brasserie Dupont • Patagonia
Imagine if the
nature of business
was Nature’s
business